Evergreen The fee the broker gets is never reduced. They get exactly the same commission for the life of the propertys relationship with that sponsor, no matter how long that may go.
If you fit that bill, you may well secure a broker, and get them at a reasonable rate. If youre lacking any of the above, it is going to be much more difficult to get a broker at all, much.
Lead time More lead time makes it easier to sell. Anything selling with a short lead time is unlikely to be appealing to a sponsorship broker. Whether the property is established An established property is much easier to sell.
Looking for a sponsorship broker or agency? Someone to sell sponsorship on your behalf? The bad news is that there are more people looking for brokers than there are good brokers. The good news is that we have a broker registry, so.
Email: Web: m Specialties: Sport, yachting/sailing, events Sponsorship IQ James Cregeen. Phone: Email: Web: m Specialties: Exhibitions, festivals, live events. Canada Score Inc Garnet Nelson Phone: Email: Web: Specialties: Sporting events, facilities, cause marketing Italy RTR Sports Riccardo Tafa Phone: Email.
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Please note, we reserve the right not to accept a listing from any individual or company.
Examples of broker remuneration The actual levels of remuneration vary from broker to broker, and can be different within different markets or market segments. Below are a few examples of how broker remuneration might be structured: per month retainer for.
PR problems A property with recent, positive PR or at least no PR issues is easier to sell. Size of the property (number fans, members, attendees) The larger and more passionate the fanbase, the easier it is to sell.
This will generally range from around 10 up to 35, or even more for difficult sales, and will be based on several factors (see below). Up-front fee If your materials and offer options for the property are a mess (or.
Involvement in final negotiations. You should not allow final negotiations to take place without involvement, ideally you being in the room. You need to know whats been promised, and ensure you understand all explicit and implied expectations.
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If you are a sponsorship broker or agency and want to be listed on the broker register, please email us on with the following information: Country Company name Contact name Email Website (your company must have a website to be.
And for all of you out there with just some wild idea, with no plans or infrastructure and I hear from dozens of you every month forget it. Nobody NOBODY is going to sell sponsorship for your concept.
What happens at renewal? This is a big question and can affect total broker remuneration by quite a lot. It has to do with what happens once a contract runs out and a new contract is signed.
The catch There is absolutely no fee for this service. All we ask is that brokers who are listed agree to provide a link on their website to Power Sponsorship ( m ).
Doesnt accept commission-only clients. What about contra? Brokers should also be compensated if they secure contra (AKA in kind) that fills a genuine need: Reduces or replaces something on the propertys budget.
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Adds value to other sponsorship offers (eg, media negotiated in excess of the propertys needs, which is passed through to sponsors) Some brokers charge the same amount in commission on genuine contra.
How advanced planning is If planning is advanced, the infrastructure/venue/permissions are all sorted out, and its a confirmed go, its easier to sell. Geography National, regional, and large local properties are easiest to sell.
For less established properties, you will be lucky to get a broker at all. If you want any chance to find someone to sell on your behalf, you need to budget for a retainer.
Are there any guarantees? There are no guarantees that a broker will be as successful as you hope they will. An offer of a guaranteed level of sponsorship would be a red flag.
This really boils down to ease of sale. Big, established, sexy (in a marketing sense) properties are relatively easy to sell, and these are the properties that interest sponsorship brokers the most.
This will usually continue for the life of the propertys relationship with that sponsor, but some broker contracts put a limit on how long a broker can be remunerated, such as ten years.
Are you a broker? Would you like to be included in this list? We are happy to list you, but ONLY if you seek sponsorship on behalf of other organisations, primarily on commission (and this must clearly be one of.
Im not a fan of sales exclusivity. I believe all properties should have the ability to make direct sales, if they get the opportunity. What you should look for There are a few tips on what you should look for.
There are two approaches: Reducing The fee the broker gets is reduced for any renewals or subsequent contracts. The amount varies, but is generally around half of the commission for the original sale.
Others reduce the commission on contra. If its genuinely saving the property cash, my personal view is that it should be compensated as if it were a cash sponsorship. Other factors that will affect broker interest and remuneration.
Dont overpay the retainer. There has to be a strong incentive for the broker to actually make a sale. Limit the length of your initial brokerage contract to 3-6 months, so you can assess performance.
This window for a broker getting commission can be several years, so dont think if a sponsor comes back after a two-year break that you wont need to pay the broker, because its likely you will.
20 commission (no retainer evergreen, for some very established properties. 5,000-10,000 per month retainer, plus 12 commission, reducing to 6 on renewal. 20-30 commission (no retainer) for some very established properties. 4,000-6,000 per month retainer for 30 dedicated hours, plus 12-15.
Targets, yes. Guarantees, no. What happens when the broker contract ends? When a broker contract ends, there will often be a few prospects that are in the middle of negotiations. Generally, a broker will finish any pending negotiations and be.